Netlfix: Jake vs Joshua

Providing an uncut look into fight week surrounding a record-breaking fight on Netflix

Year

2025

Client

Past Midnight Productions

Type

Content Production

Project goal

Capture an authentic, inside look that strengthens audience connection and amplifies fight-night demand through storytelling.

MVP needed video support for its Uncut documentary series, spanning Jake Paul’s training camp in Puerto Rico through to fight week in Miami. The objective was to document the journey with credibility and pace, while creating short-form moments that increased anticipation and cultural reach.

The outcome

A complete fight-week content package that supported documentary delivery and helped maximise global attention.

Invaincu delivered on-the-ground video support across training camp, fight week, and ringside coverage at the Kaseya Center in Miami, in partnership with Past Midnight Productions. The work contributed to a broader release that reached 33 million live Netflix viewers and generated 1.25 billion social impressions.