Maison Maia

Art direction and content production creating a consistent asset system for e-commerce, ads, and organic social.

Year

2025

Client

Maison Maia

Type

Content Production

Project goal

Build a cohesive visual identity that supports conversion and brand consistency across web, ads, and social.

Maison Maia needed evergreen e-commerce assets and lifestyle content to support website performance, paid creative, and organic launches. With no established art direction, Invaincu defined a visual system that kept every output consistent in tone, grade, and brand feel.

The outcome

A homogenous content ecosystem enabling efficient campaign rollouts and consistent brand presentation.

Invaincu delivered an art-directed content library spanning e-commerce imagery and social-first lifestyle assets, all unified through a consistent grade and visual language. The result was a scalable repository designed for repeat use across ad variations, website refreshes, and ongoing organic storytelling throughout multiple campaigns.