DTO Motorsport

Project Downforce

About

Overview

A full day of production at Yas Marina Circuit in Abu Dhabi, capturing the hero film to launch DTO Motorsport's Formula One driving experience.

DTO Motorsport offer driving experiences across some of the world's most iconic circuits, from supercars through to former Formula One machinery. Project Downforce marked the launch of their F1 experience at Yas Marina, giving participants the chance to sit with engineers, understand the physics of the car, and then take it out on track. With an experience of this calibre, the marketing had to carry the full weight of what it actually feels like to be part of it.

Info:

Year:

2026

Scope:

Content Production

Category:

Strategy

Production

Our Strategy

Beyond the Drive

The shoot was structured around the full arc of the experience, not just the moment the car leaves the pit lane. That meant capturing the pre-track briefings with engineers, the technical education, and the atmosphere of Yas Marina itself, alongside the driving. A lean production team kept the footage feeling close and unguarded rather than staged, with everything planned to land within a single day on circuit.

The Outcome

A Launch That Landed

The hero film followed the experience from first conversation to final lap, giving DTO a piece of content that communicated the depth of the product as much as the thrill of it. Alongside the film, we delivered a bank of editorial and press imagery for ongoing use. Project Downforce went on to generate significant press coverage and conversation across the motorsport space.