|
F1 Academy
01
|
About
Overview
F1 Academy is an all-female single-seater development programme operating alongside Formula One, taking accomplished drivers through a global race calendar. Their 2025 season finale was held at the Las Vegas circuit, timed alongside the Heineken Grand Prix, making it one of the most prominent moments in the series' history. For many watching, it served as a genuine introduction to the scale and energy of female racing at the highest level. The brief called for content that could represent the full weight of the occasion.
02
|
Our Strategy
Three Pillars, One Weekend
We structured our capture approach across three distinct pillars: the race weekend itself, the activations and PR moments surrounding it, and the direct interactions between F1 Academy athletes and their wider audience. The aim was to produce a diversified asset bank rather than a single-angle record of the event, ensuring content could serve editorial, social, and sponsorship applications across multiple platforms and contexts. Every element of the weekend, from the paddock to the podium, was treated as a content opportunity with a clear downstream use.
03
|
The Outcome
Reach and Distribution
The content produced was distributed across the Formula One, F1 Academy, and F1 Las Vegas social channels, covering both editorial photography and social-first video edits. Assets were built to serve ongoing marketing use beyond the weekend itself, spanning organic social, sponsorship activation, and press contexts. Content from the weekend generated an estimated five million impressions across platforms.
01
|
More Work
Next Projects
02
|
Newsletter
02
|
Monthly updates
Stay on the pulse.
Join our Newsletter for market insights, campaign analysis, and strategic thinking delivered monthly.