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Jarred Vanderbilt
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About
Overview
Invaincu was brought in by Lawless Media, Jarred Vanderbilt's US-based brand management, to cover his Paris Fashion Week schedule in 2025. Vanderbilt had secured multiple brand engagements across the week, and the brief was to produce a cohesive recap that documented both his personal appearances and the brand moments themselves. The content needed to serve Vanderbilt's own channel while sitting comfortably within the visual worlds of the houses he was collaborating with.
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Our Strategy
Athlete. Fashion Figure. Both.
The strategic tension was clear from the outset: the content could not read as sports coverage dressed up in fashion week settings. Vanderbilt is recognised as genuinely fashion-conscious, so we built the capture approach around his perspective, letting him speak to his outfit choices and the reasoning behind them rather than simply documenting looks. At events like the Louis Vuitton and Amiri shows, each brand's week is its own statement, so we ran a lean setup and maintained constant coordination between our videographer, Vanderbilt, his management, and the brand teams to ensure we were in the right spaces at the right moments. The result was coverage that felt native to both worlds rather than borrowed from either.
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The Outcome
100K Engagements. One Week.
Content from the week generated over 100,000 engagements from approximately 2 million impressions on Vanderbilt's page. Beyond the numbers, the week landed a cultural moment: the intersection of professional sport and high fashion, communicated with clarity and without compromise to either side. For Vanderbilt, it cemented his standing as a fashion-forward figure within the NBA and established a visible presence within the fashion world itself.
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