Gym King

The Luxe Lounge

About

Overview

Event photography and videography for Gymking's exclusive women's community pop-up in London, producing social assets, PR imagery, and an event recap.

Luxe Lounge was an immersive, invite-only pop-up built around the Gymking Women community. The event featured unreleased collections, live embroidery, a coffee bar, and interactive experiences, with influencers and TV personalities in attendance. Invaincu was on site to capture it in full, delivering photography and videography across social, editorial, and PR use cases.

Info:

Year:

2025

Scope:

Event Coverage and Social Content

Category:

Strategy

Production

Our Strategy

In the Room

We approached the coverage from two angles. The first was immersion: capturing the details of the new collection through close-ups and macro shots, then pulling back to show engagement, try-ons, and the activations. The second was influence: we directed attendees through poses to produce a bank of highly aesthetic imagery they would want to repost on their own channels, extending reach beyond Gymking's own pages.

The Outcome

Coverage and Reach

The shoot produced a cohesive content catalogue for Gymking to deploy across social, editorial, and PR. The event content generated an estimated 3 million impressions across stories, posts, and videos. The pop-up also received positive press coverage, marking Gymking's first London activation as a success.