Felix Streng

Fastest Man Alive

About

Overview

Brand strategy and long-form content production for Felix Streng, two-time Paralympic gold medalist and sprint world champion, documenting his pursuit of the 100m world record and the road to LA 2028.

Felix Streng is a two-time Paralympic gold medalist, three-time world champion, and five-time European champion in sprint. The project centres on a YouTube documentary series following his pursuit of the 100m world record, capturing races, training, and brand partnerships across the UK, Germany, Italy, Iceland, and beyond. The work spans long-form storytelling, social content, and photography produced at events including the Rome Golden Gala and Stratford Speed.

Info:

Year:

2026

Scope:

Strategy and Content Production

Category:

Strategy

Production

Our Strategy

Positioning the Moment

Felix has already reached the top of his sport, and carries himself with the kind of clarity and authenticity that makes for compelling content. We built a strategy around maximising the significance of what he is working towards, positioning his personal brand around the world record pursuit and the LA 2028 cycle. Every asset we produce connects his story to sprinters and fans globally, presenting it in the unfiltered way Felix approaches his own life. Collaborations with PUMA, Össur, and Usain Bolt were woven into that narrative rather than treated as isolated deliverables.

The Outcome

Built to Last

The content series captures Felix's life as a professional sprinter without gloss or performance, and that authenticity is exactly what connects with the people watching. Assets produced across race events in the UK, Germany, and Italy reflect the scope and seriousness of his pursuit. The work has also deepened his relationships with his sponsorship partners, giving them material that reflects the real athlete they are backing.