Public

Opening Public: Leicester

About

Overview

Full-day content production for the launch of Public's Leicester coffee shop and bakery. Delivering a social media recap reel of the opening event and a complete editorial image library for press, email, and digital marketing.

Public is an independent coffee shop and bakery group established across the Midlands, with locations in Nottingham, Leicester, Loughborough, and Mountsorrel. For the opening of their Leicester site, they needed two things: a bank of editorial photography capturing the architecture and design of the space for press, PR, and digital marketing, and social media content covering an exclusive launch event held with local influencers and invited guests.

Info:

Year:

2026

Scope:

Content Production

Category:

Production

Strategy

Our Strategy

Architecture as Identity

We understood early that Public selects its sites for their architectural character. The building is not incidental to the experience. It is central to it. That shaped the entire editorial approach: no detail was too small, and every frame was considered to reflect how deliberately Public constructs the spaces its customers inhabit. For the social reel, the priority was atmosphere. The content needed to feel like being there, not just documenting that it happened.

The Outcome

The Delivered Work

The opening was captured in full across both briefs. Public received a bank of over 100 editorial images covering the design, architecture, and atmosphere of the Leicester site, ready for press, email, and digital marketing. The hero reel of the opening event generated over 150,000 impressions.