WellNest

Hidden in Plain Sight

About

Overview

Full brand and commercial strategy for WellNest, a sauna and wellness spa in London Bridge, built to grow memberships and reduce drop-off through social, digital, and campaign work.

WellNest operates a full-service wellness space at London Bridge: two saunas including a Himalayan salt sauna, red light therapy, hot tub, ice baths, Pilates and yoga studio, massage treatments, a café, and a coworking space. Despite the depth of the offering and the physical capacity to scale, the business was underperforming on visibility. With around 8,000 social followers and 150 members, the space was effectively a hidden oasis. They brought us in to change that.

Info:

Year:

2026

Scope:

Brand Strategy and Content Production

Category:

Strategy

Production

Digital design

Our Strategy

Two Sides, One Plan

We separated the work into two operational pillars. The first addressed their digital and social presence, identifying a gap in the content that was actually driving people through the door and into membership. The second was commercial: by analysing the business closely, we found a retention rate of close to 30% when someone purchased an intro pack, which shaped a campaign built around that entry point. From there, we developed pricing strategies, referral incentives, and a live event programme to compound membership growth over time.

The Outcome

First Month Returns

In the first month, the work delivered over 350% ROI against the retained fee. Memberships grew by 13.3% and social engagement rose by 165%. Beyond the numbers, members responded to the refreshed brand presence in a way that reflected back in the community feel WellNest takes seriously.